FACULTY PROFILE
DR. P. SARITHA
ASSISTANT PROFESSOR
+91 9440988045
sarithamsg@yahoo.co.in / sarisri@yogivemanauniversity.ac.in
Qualification :
M.Com., M.B.A., Ph.D. , HWC
Experience :
7 years as an Assistant Professor
9 years as an Academic Consultant
Area of research interests :
Finance, Marketing, HRM and Management
Research students (Ph.D working)
2 Research Scholars.
Achievements/Awards :
Got first rank in M.Com., from SV University, Tirupati in 2000
Conference/symposia attended
60
Selected best publications
Published - 37
National – 22
International – 15
Details of significant paper publications :
Paper Publications :
1.“Marketing Strategies of Commercial Banks – A Study on SBI and ING Vysya Bank in Kadapa Corporation”, An International Journal of Asian-Pacific Business Review, Jan-March 2011, Vol.VII, No.1, p. 87-95, ISSN : 0973-2470.
2.“Stress in Teaching Employees of Private Engineering Colleges at Tirupati Region in Andhra Pradesh, India”, JS International Journal of Social Science, New Delhi, July 2011, Vol.I, Issue.1, p. 36-41, ISSN : 2249-1538.
3.“Micro Women Entrepreneurship : A Study on YSR District, A.P. India”, ARASH - An International Bi-annual Referred Research Journal, Allahabad, July 2011, Vol.I, No.2, pp. 26-34, ISSN : 2231-2072.
4.“Customer Satisfaction on Two Wheeler Hero Honda Bikes : An Empirical Study”, An International Journal of Consumerism, Sivakasi, December 2011, Vol. I, Issue.1, pp.27-31, ISSN : 2250-1010.
5. “Small Scale Entrepreneurship Development in India: A Glance on Determinants and Difficulties”, ACADEMICIA : An International Multidisciplinary Research Journal (SAARJ), Haryana, November, 2012, Volume. 2, Issue. 11, ISSN : 2249-7137
6.“Marketing of Products and Services to Rural Consumers in India : A Study”, An International Journal of Marketing, Financial Services & Management Research, Haryana, Vol.2, No.1, Jan-March, 2013, pp. 38-46, ISSN : 2277-6788.
7.“Customer Preference on Life Insurance : A Study of Kadapa Corporation in YSR District, A.P.”, An International Journal of Applied Services Marketing Perspectives”, Jan-Mar 2013, Vol.2, No.1, pp.235-239, ISSN : 2277-0977.
8.“Role of ICT in Indian Rural Communities: An Outlook”, International Journal of Information Technology and Computer Sciences Perspectives, 3(4), Oct-Dec 2014, ISSN: 2319-9016, p.1249-1257.
9.“The Need and Role of Design Management in Business: An Outlook”, International Journal of Trade & Global Business Perspectives, 4(2), April- June 2015, ISSN: 2319-9059, pp.1772-1777.
10.“Vocational Education Training :: An Outlook On Initiatives And Recommendations in India”, International Journal of Business and Administration Research Review, April-June 2015, Vol.2, Issue 10, PP.197-202, ISSN: 2348-0653.
National Publications :
1. A Text Book on “Marketing of Banking Financial Services”, Serials Publications, New Delhi, 2010, ISBN: 978-81-8387-375-8.
International Publications :
2. A Text Book on “Bank Marketing : Marketing and CRM Concepts”, VDM International Publishing House, Mauritius, 2011, ISBN: 978-3-639-36027-1.